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Schlagwort: Antony Vitillo

  • E132 – Meta goes Store Brand: Introducing Meta Glasses
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    Thomas Riedel
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    Thomas Bedenk

    The strategy to go with an already well-established brand has been contested by its own creator: Meta introduced Meta Ray-Ban glasses three years ago and created a blueprint which was supposed to explain why suddenly a lot of normal, non-XR people were buying AI glasses.

    Now, Meta has announced Meta Glasses; their own „store brand,“ cheaper but supposedly as good as the branded version, which challenges that blueprint. Thomas Bedenk and I, as well as many of you out there, have been asking why Meta is doing that. Sure, cheaper might always be better for wider adoption. Removing a designer glasses brand can make a product cheaper. But will it also remove the appeal? Will people wear glasses with a Meta logo on them? Was Meta forced to go cheaper because the trajectory already showed signs of slowing down? And what role does EssilorLuxottica play in this?

    The long-time partner, which is 3% owned by Meta and has a 10-year deal signed up to 2034, is not only profiting hugely from that cooperation. It is also in a situation where it could put pressure on its partner. The Italian-French corporation EssilorLuxottica might even be concerned about its own brand integrity regarding what Meta is doing concerning privacy and AI. Maybe EssilorLuxottica halted further brand cooperation without retracting access to its production facilities, we speculate.

    In this episode, we are analyzing Meta’s newest attempt in the smart glasses industry it created, and we share a clear position on whether you should buy these now-cheapest, but still great-looking, smart glasses.

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  • E114 – XR Journalism in the Crossfire of Hype and Reality with Antony Vitillo & Jan-Keno Janssen – XRC25
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    Thomas Riedel
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    Jan-Keno Janssen
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    Antony Vitillo

    This Episode contains a recording of a panel I moderated at the second nextReality.Festival in Hamburg. The Festival is framing Germanys oldest XR prize, the nextReality.Contest.

    Transparency annotation: Spatial Realities is a media partner of the nextReality.Festival. Although travelcosts have been covered by nextReality Hamburg e.V., my opinion and this reporting still remails independent.

    The Guests: Antony Vitillo (LI →), XR Developer and owner of the famous blog „The Ghost Howls“ — one of the most popular international XR bloggers — and Jan-Keno Jansen (LI →), Editor at German c’t magazine since 2007, an XR reporter since the early Oculus days, and since 2021 host of c’t’s YouTube Channel 3003, one of the most successful tech channels in Germany.

    About the Panel „Look Behind the Goggles: In XR Journalism in the Crossfire of Hype and Reality“ we discussed how reporting about XR has changed over the last ten years. Both, Jan-Keno and Antony, can tell different storys. Jen-Kenos XR-journey started when he tried one of the first prototypes meeting Palmer Luckey in the US and how he was trying to write about how it feels to be in VR. For Antony the story started with his Blog, which was originaly a marketing blog, but quickly adressed a community which was developer-heavy and craving for facts and numbers. Learn how the panelists handle the growing pressure from US-BigTech in this episode!

    From left to right: Thomas Riedel (Host Spatial Realities), Antony Vitillo (The Ghost Howls), Jan-Keno Janssen (Director c’t 3033)

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