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Schlagwort: Meta AI

  • E132 – Meta goes Store Brand: Introducing Meta Glasses
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    Thomas Riedel
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    Thomas Bedenk

    The strategy to go with an already well-established brand has been contested by its own creator: Meta introduced Meta Ray-Ban glasses three years ago and created a blueprint which was supposed to explain why suddenly a lot of normal, non-XR people were buying AI glasses.

    Now, Meta has announced Meta Glasses; their own „store brand,“ cheaper but supposedly as good as the branded version, which challenges that blueprint. Thomas Bedenk and I, as well as many of you out there, have been asking why Meta is doing that. Sure, cheaper might always be better for wider adoption. Removing a designer glasses brand can make a product cheaper. But will it also remove the appeal? Will people wear glasses with a Meta logo on them? Was Meta forced to go cheaper because the trajectory already showed signs of slowing down? And what role does EssilorLuxottica play in this?

    The long-time partner, which is 3% owned by Meta and has a 10-year deal signed up to 2034, is not only profiting hugely from that cooperation. It is also in a situation where it could put pressure on its partner. The Italian-French corporation EssilorLuxottica might even be concerned about its own brand integrity regarding what Meta is doing concerning privacy and AI. Maybe EssilorLuxottica halted further brand cooperation without retracting access to its production facilities, we speculate.

    In this episode, we are analyzing Meta’s newest attempt in the smart glasses industry it created, and we share a clear position on whether you should buy these now-cheapest, but still great-looking, smart glasses.

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  • E100 – Wir sind jetzt dreistellig! Themen: VR-Meetup Berlin, Sona VR, Meta AI, Pico App Prozess, Relic, Puzzling Places für PVCR und flat!
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    Thomas Riedel
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    Thomas Bedenk

    Willkommen zur 100. Folge Spatial Realities! Ich hätte nie gedacht, dass wir es mal so weit schaffen würden 🙂 Das ging natürlich vor allem wegen euch, unseren treuen Zuhörer:innen (Tausende!), den vielen Interviewpartnern (90) und den vielen Partnern und Sponsoren, die uns über die Jahre auf dem Weg begleitet haben.

    Vielen Dank euch allen! Freut euch auf viele weitere Folgen.

    Bitte supportet diesen Podcast und klickt auf die Webseite von Exaron 🙂

    Der Parter dieser Episode ist Exaron!

    Exaron sind die 3D-Capturing Spezialisten aus Österreich. Exaron verwendet die gescannten Objekte und simuliert Prozesse und Abläufe, wodurch eine digitale Fabrikplanung, sowie eine Produktions- und Prozessoptimierung ermöglicht wird.
    Mittels Extended Reality – also AR und VR – können dann die Prototypen, Produkte und Objekte bearbeitet, präsentiert und mit ihnen trainiert werden.

    Exaron.at – https://exaron.at/

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