Spatial Realities Podcast Logo in Schwarz.

Schlagwort: Ori Inbar

  • E132 – Meta goes Store Brand: Introducing Meta Glasses
    avatar
    Thomas Riedel
    avatar
    Thomas Bedenk

    The strategy to go with an already well-established brand has been contested by its own creator: Meta introduced Meta Ray-Ban glasses three years ago and created a blueprint which was supposed to explain why suddenly a lot of normal, non-XR people were buying AI glasses.

    Now, Meta has announced Meta Glasses; their own „store brand,“ cheaper but supposedly as good as the branded version, which challenges that blueprint. Thomas Bedenk and I, as well as many of you out there, have been asking why Meta is doing that. Sure, cheaper might always be better for wider adoption. Removing a designer glasses brand can make a product cheaper. But will it also remove the appeal? Will people wear glasses with a Meta logo on them? Was Meta forced to go cheaper because the trajectory already showed signs of slowing down? And what role does EssilorLuxottica play in this?

    The long-time partner, which is 3% owned by Meta and has a 10-year deal signed up to 2034, is not only profiting hugely from that cooperation. It is also in a situation where it could put pressure on its partner. The Italian-French corporation EssilorLuxottica might even be concerned about its own brand integrity regarding what Meta is doing concerning privacy and AI. Maybe EssilorLuxottica halted further brand cooperation without retracting access to its production facilities, we speculate.

    In this episode, we are analyzing Meta’s newest attempt in the smart glasses industry it created, and we share a clear position on whether you should buy these now-cheapest, but still great-looking, smart glasses.

    Shownotes

  • E046 – Ori Inbar, Founder of AWE and Super Ventures about the rise of Augmented Reality, Spatial Computing and his „Finally“-reaction at Apples Vision Pro announcement
    avatar
    Thomas Riedel
    avatar
    Ori Inbar

    Subscribe to the English only RSS feed here, or on Apple Podcast.

    This episode kicks off the collaboration between AWE EU 23 in Vienna and this podcast, in which the community of Spatial Realities profits from some nice perks! In the next few months before the conference, you will be able to listen to exclusive interviews with speakers you can see and hear live at AWE Vienna. Additionally, you can win 3×2 tickets for Europe’s most important XR conference this year in three unannounced episodes (in English).

    And if you don’t want to bet on your luck to get a ticket, use SPATIAL20D to get 20% off the ticket for AWE in Vienna 24+25 October.

    Interview

    „Learning about the history of XR is very important.“ Ori Inbar answers, as I ask where his journey as XR Professional started. As listeners know, I always love to look back into the development of an industry. Especially when the industry is complicated, expensive and needs so much endurance to fulfill its promises as the XR industry does.

    Ori continues with an insight which explains why the history lesson is important: „The folks jumping into this industry in the last few years can learn a lot from what happened there. And based on that knowledge and understanding they can prepare better for the future and accelerate the development of this whole industry.“

    Ori is not just spouting a hollow phrase here. Before he made his hands dirty in the very beginnings of the XR industry, Ori learned about what the research community had already done in the past decades in Augmented Reality and went to events like Ismar, the International Symposium on Mixed and Augmented Reality. When Apple started the age of mobile computing with launching the iPhone, Ori co-founded Ogmento with industry veterans. First access to the camera API was not possible and AR only worked on jail-breaked devices. Ogmento and many more pleed Apple to open up the API which later was done.

    That was the start of a whole new AR app industry, which Ori brought together on the first edition of Augmented World Expo, AWE in 2012.

    Learn more about the enlightening history of the XR industry in this episode and what Ori has to say about the Metaverse-hype and what the announcement of Apples Vision Pro means for the future of the industry!

    Shownotes